Marijana Simunovic, Co-Founder and Managing Director of Weave, shares her insights on the advertising industry, career path, and the challenges of running an independent agency. In this interview, she discusses her passion for creativity, storytelling, and culture, and how these elements shape her approach to work. Simunovic highlights the importance of respecting iconic brands while giving them clarity and confidence for the future, as exemplified by the Tooheys rebrand project for Lion. She also emphasizes the need to balance quality work with commercial sustainability, especially in a shrinking budget and increasing expectation landscape. One of her key takeaways is the importance of letting go of things that no longer serve you, whether in personal or professional contexts, to make space for new opportunities and clarity. Her favorite song, 'Dog Days Are Over' by Florence + The Machine, symbolizes her career journey, which has been about growing into herself, backing her instincts, and taking up more space. This interview provides a glimpse into Simunovic's leadership style, her commitment to creativity, and her strategic thinking in navigating the evolving advertising industry.
